While on-line shopping and on-line consultations are at an all-time high, let’s not forget that the real way that doctors treat patients is in person at their brick-and-mortar medical offices. Traditional retail businesses such as Macy’s and JC Penny, while continuing to see their on-line sales increase, understand the need for continuous branding in the form of customer visits to their stores. Recently they began offering craft workshops and yoga sessions (among other incentives) at several of their locations and, while they did report seeing some people leaving the store empty-handed, they say what they reaped in terms of customer and brand loyalty was priceless.
Here are a few ideas of ways you can keep patients coming back to your practice:
1. Offer a monthly Beauty Bar – a casual event where patients can learn about the new non-invasive health and beauty treatments that you offer.
2. Develop a Retail Center offering a variety of skin-care products, recovery garments and health supplements that will keep your patients coming back into the practice to purchase more products.
3. Team up with a local Fitness Pro and offer a monthly fitness activity such as a morning walk, or late afternoon run. Building team spirit among patients and staff can be very influential and develop a great referral network.