What Do You LOVE About Being A Doctor?

What Do You LOVE About Being A Doctor?

“The satisfaction I get when I see that I’ve made a positive impact on someone’s life.” Marcel Daniels, M.D., F.A.C.S., Long Beach, CA “The chance of performing surgery to change peoples’ lives.” Brent Moelleken, M.D., F.A.C.S., Beverly Hills, CA “I love anything and everything about cosmetic surgery, talking about it, writing about it and doing […]

Dr. Melanie Palm Discusses The Lutronic eCO2™ System

Dr. Melanie Palm Discusses The Lutronic eCO2™ System

  When Melanie Palm, M.D., M.B.A. moved to San Diego, CA helping people who suffered with a variety of skin conditions was her first passion, becoming a leader in laser dermatology came as an unexpected and gratifying calling. Nominated as “Woman of the Year” by San Diego Magazine, Dr. Palm is an international speaker on laser and light […]

Letter From The Editor

Letter From The Editor

On a recent shopping trip with my family I came across a fantastic window display at the Converse Store in Santa Monica, CA. Housed in 7,000-plus sq.ft., the store offers more than 200 different styles of Converse footwear, as well as apparel and accessories for men, women and children. A full selection of Chuck Taylor […]

Recommending An Attorney To A Patient? PROTECT Yourself.

Recommending An Attorney To A Patient? PROTECT Yourself.

A patient enters your office for an examination relating to an injury. They tell you that they were involved in an accident and they describe the resulting injuries to you. At that moment, you are likely (and understandably) concerned more about the injuries and how to get the patient on the path to recovery rather […]

Small Practice + Small Marketing = Really Big Losses

Small Practice + Small Marketing = Really Big Losses

Many doctors have a problem with marketing. Not because they don’t understand it, because many of them do.  It’s not because they are afraid of trying new things or stepping outside of their comfort zone. It’s also not because they are unwilling to invest time or spend money, we know you do. It’s also not […]

NO FINGERPRINT IS THE SAME

NO FINGERPRINT IS THE SAME

You’ve heard all the clichés about individuality. You know, things like “you’re one of a kind”, or “one in a million”, “cream of the crop”, you get our drift.  True as those clichés might be, many doctors don’t see themselves as individuals. They see themselves as part of a specialty within the medical field. They […]

Why Are We Waiting?

Why Are We Waiting?

How often do you sit down in your practice waiting room or reception area, and take stock of what your patients experience each time they pay you a visit? We dare you to arrive at the office 15 minutes earlier than usual and take a moment to sit down in your reception area. Put yourself […]

The Trickle DOWN Factor

The Trickle DOWN Factor

An Imaginary Story. Or is it? The doctor arrived at his office at his habitual 8.50 a.m.  He parked his Mercedes Benz in the fire lane of the parking lot as he always did and strolled up to his office via the back stairwell.  After calmly entering the back entrance of his established medical practice, […]

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