Leader Worthy Traits

Leader Worthy Traits

In the book, Lessons From the Top: The Search for America’s Best Business Leaders, Howard Schultz, the CEO of Starbucks, made the following observation: As a medical doctor you really are similar to other entrepreneurs with employees and one of your primary goals should be to attract (and keep) motivated staff. So let’s explore the […]

Financial Red Flags

Over the past few years the US economy has been at its worst. Each day the media reports on financial disaster and bankruptcy. The medical community is not immune. We spoke with leading bankruptcy attorney, Michael N. Nicastro, Esq., of Nicastro Piscopo, a Professional Law Corporation, Costa Mesa, CA about this state of affairs. When examining patients […]

What Do You LOVE About Being A Doctor?

What Do You LOVE About Being A Doctor?

“The satisfaction I get when I see that I’ve made a positive impact on someone’s life.” Marcel Daniels, M.D., F.A.C.S., Long Beach, CA “The chance of performing surgery to change peoples’ lives.” Brent Moelleken, M.D., F.A.C.S., Beverly Hills, CA “I love anything and everything about cosmetic surgery, talking about it, writing about it and doing […]

Dr. Melanie Palm Discusses The Lutronic eCO2™ System

Dr. Melanie Palm Discusses The Lutronic eCO2™ System

  When Melanie Palm, M.D., M.B.A. moved to San Diego, CA helping people who suffered with a variety of skin conditions was her first passion, becoming a leader in laser dermatology came as an unexpected and gratifying calling. Nominated as “Woman of the Year” by San Diego Magazine, Dr. Palm is an international speaker on laser and light […]

Letter From The Editor

Letter From The Editor

On a recent shopping trip with my family I came across a fantastic window display at the Converse Store in Santa Monica, CA. Housed in 7,000-plus sq.ft., the store offers more than 200 different styles of Converse footwear, as well as apparel and accessories for men, women and children. A full selection of Chuck Taylor […]

Recommending An Attorney To A Patient? PROTECT Yourself.

Recommending An Attorney To A Patient? PROTECT Yourself.

A patient enters your office for an examination relating to an injury. They tell you that they were involved in an accident and they describe the resulting injuries to you. At that moment, you are likely (and understandably) concerned more about the injuries and how to get the patient on the path to recovery rather […]

Small Practice + Small Marketing = Really Big Losses

Small Practice + Small Marketing = Really Big Losses

Many doctors have a problem with marketing. Not because they don’t understand it, because many of them do.  It’s not because they are afraid of trying new things or stepping outside of their comfort zone. It’s also not because they are unwilling to invest time or spend money, we know you do. It’s also not […]

NO FINGERPRINT IS THE SAME

NO FINGERPRINT IS THE SAME

You’ve heard all the clichés about individuality. You know, things like “you’re one of a kind”, or “one in a million”, “cream of the crop”, you get our drift.  True as those clichés might be, many doctors don’t see themselves as individuals. They see themselves as part of a specialty within the medical field. They […]

Why Are We Waiting?

Why Are We Waiting?

How often do you sit down in your practice waiting room or reception area, and take stock of what your patients experience each time they pay you a visit? We dare you to arrive at the office 15 minutes earlier than usual and take a moment to sit down in your reception area. Put yourself […]