Marketing

How Using A Topical Numbing Agent Can Help Manage Patient Pain During An Aesthetic Procedure

How Using A Topical Numbing Agent Can Help Manage Patient Pain During An Aesthetic Procedure

Most aesthetic patients do not manage pain easily and with an ever increasing variety of procedures and devices available that can cause discomfort or pain during treatment, delivering comfort to the patient has become even more critical. In this interview with Aesthetic Insider™ Dr. Cynthia Poulos, a plastic surgeon in Northborough, MA, discusses how she […]

Measuring Your Practice Marketing and ROI

Measuring Your Practice Marketing and ROI

Each year aesthetic practitioners spend thousands of dollars on marketing to attract new patients. However, tracking marketing efforts is not always easy. In this interview with Miami, FL based plastic surgeon, Adam J. Rubinstein, MD, he discusses with Aesthetic Insider™ how he has built a successful plastic surgery practice in a highly competitive market, and how keeping track of […]

Leveraging Technology For Patient Acquisition and Lead Management

Leveraging Technology For Patient Acquisition and Lead Management

As the demand for cosmetic procedures grows each year, so does the number of patients searching for the right surgeon. While there are several practice management software programs available to the aesthetic physician, learning how to leverage new technologies to attract and consult with patients can lead to a more successful practice. In this interview […]

Five Business Secrets From Five Successful Surgeons

Five Business Secrets From Five Successful Surgeons

Aesthetic Insider™ recently asked Giles Raine, Vice President of The Professional Image, Inc. a medical specialty PR and Marketing firm that has been in business for over 30 years helping aesthetic surgeons build their practices, for his top five business tips.  Surprisingly Giles told Aesthetic Insider™ that he has learned some of the best business […]

Is your receptionist losing you money?

Is your receptionist losing you money?

You may have a beautiful and advanced medical practice with a dedicated and highly qualified team who all want the practice to be successful, yet you have a sense that your patient volume is low. Sometimes training the most important member of the practice, your receptionist, may be the answer. In this interview with Aesthetic […]

Celebrity TV Doctor Reveals New Look After Having Facial Plastic Surgery Procedure

Celebrity TV Doctor Reveals New Look After Having Facial Plastic Surgery Procedure

Hollywood entertainment and medical doctors often use the fascinating dynamic of popular TV shows to explain and demonstrate new medical procedures and technologies.  It is rare, however, that an internationally known TV doctor will reveal their private, cosmetic surgery journey to a TV audience.  In this extraordinary and exclusive interview with Aesthetic Insider™, nationally recognized cast […]

Why Hollywood Loves Dr. Kian Karimi

Why Hollywood Loves Dr. Kian Karimi

Kian Karimi, MD, FACS, of Rejuva Medical Aesthetics in Los Angeles, CA is a double board certified facial plastic/head and neck surgeon with an impressive record of academic and scientific achievement. Since Dr. Karimi decided to make Los Angeles his home, he has not only become a familiar face teaching and speaking at a broad variety […]

Top 5 Best Characteristics Of A Successful Aesthetic Surgeon

Top 5 Best Characteristics Of A Successful Aesthetic Surgeon

Do you Have The Top 5 Best Characteristics Of A Successful Aesthetic Surgeon? Recently Aesthetic Insider™ surveyed nurses working with successful high profile aesthetic practices for their opinion of what characteristics most benefit a successful aesthetic surgeon. Here are the results! Stay Human Aesthetic medicine is highly competitive. Not only academically, but also in the […]

Can This PR Book Help You Get On TV? Yes!

Can This PR Book Help You Get On TV? Yes!

Utilizing the Power of the Media is something Angela O’Mara, President of The Professional Image, Inc., an Orange County, California based PR & Marketing Consulting firm has been doing for over 28 years. In a best-selling book she published Lights! Camera! Action! The POWER of PR, O’Mara details a step-by-step method that her agency has […]

Use and Misuse of Email Marketing

Use and Misuse of Email Marketing

With a new year looming ahead many readers are asking for tips on how best to communicate with patients, as well as ideas on how to market their aesthetic practice. This article on Use and Misuse of Email Marketing by Jen Park is a must read! EMAIL’S GOLDEN OPPORTUNITY Once a web site visitor, caller […]

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