Although a relative newcomer to the aesthetic industry, AestheticLink, a cloud-based integrated patient engagement and practice management technology, is taking the aesthetic industry by storm. Victor Gane, Ph.D., and his Silicon Valley-based team have been working with many well-respected aesthetic physicians and leading practices to develop this industry-changing technology. AestheticLink has not only changed how patients and […]
No matter how much money, time and effort you spend on marketing your medical practice it will all be for nothing if each new patient caller reaches voice mail, gets lost in a dizzying array of options, gets hung up on, or, EVEN WORSE, gets stuck on a call with someone who does not know […]
To NETWORK Or Not? Deciding where to spend time on social media networks leaves many of us perplexed. According to the Pew Research Center, three out of four Internet users are on social media. Their site preferences, however, are split. Perhaps these statistics will help you decide where to best place your efforts. 1. 71% […]
While on-line shopping and on-line consultations are at an all-time high, let’s not forget that the real way that doctors treat patients is in person at their brick-and-mortar medical offices. Traditional retail businesses such as Macy’s and JC Penny, while continuing to see their on-line sales increase, understand the need for continuous branding in the […]
As President of The Professional Image, Inc. and Editor of this magazine, I have had the privilege to work with many medical industry leaders who have over time developed a World Class practice. Being World Class does not mean being known the world over. It means bringing a quality and value to your practice, your […]
OK. So we’re biased. Aesthetic Insider awards Angela O’Mara and the team at The Professional Image, Inc. with the BEST medical publicist’s award. Here are the reasons we vote her agency and the TPI team as TOP POWER PUBLICISTS! In 1988, TPI was the First PR Agency to meet with Women’s Magazines editors and New […]
Can Video Create A PERSONAL WEB CONNECTION? By now, we all know that every practice and business should have a web presence. But if you haven’t upgraded your site to include video or social media, you may be limiting your practice and excluding prospective valuable patients. The internet is now our main tool for researching everything. When […]
Let’s Hear It From Giles Raine “AMERICA’S FAVORITE PUBLICIST”. As a publicist, I frequently watch TV shows or read news stories that have only happened because I was the person who connected the production company, producer or journalist with an expert who had a story to tell. Helping our clients become influential news and opinion […]
Many doctors have a problem with marketing. Not because they don’t understand it, because many of them do. It’s not because they are afraid of trying new things or stepping outside of their comfort zone. It’s also not because they are unwilling to invest time or spend money, we know you do. It’s also not […]
You’ve heard all the clichés about individuality. You know, things like “you’re one of a kind”, or “one in a million”, “cream of the crop”, you get our drift. True as those clichés might be, many doctors don’t see themselves as individuals. They see themselves as part of a specialty within the medical field. They […]