Measuring Your Practice Marketing and ROI
Each year aesthetic practitioners spend thousands of dollars on marketing to attract new patients. However, tracking marketing…
New Advanced Integrated Use of PDO (Polydioxanone) Threads and PRF (Platelet- Rich Fibrin) For Facial Rejuvenation
A pioneering integrated approach that systematically combines facial rejuvenation techniques using PDO Threads, Microcannulas for filler injection…
Protect Yourself From The Dangers of Lawsuits
With many practices facing an average of five lawsuits in its lifetime, lawsuit prevention and protection are…
Can An FBI Special Agent Help Protect A Doctor’s Financial Assets?
Sometimes running a medical practice can feel like a game of cops and robbers. This interview with…
Being Sued Beyond Surgery?
As more aesthetic surgeons are becoming targets for frivolous and not-so-frivolous lawsuits, the need to properly protect…
How To Identify A Problem Patient Before Surgery
THE DANGEROUS SIX How To Identify A Problem Patient Before Surgery! Identifying people with a psychological condition…
Can This PR Book Help You Get On TV? Yes!
Utilizing the Power of the Media is something Angela O’Mara, President of The Professional Image, Inc., an…
Is Your Online Patient Interaction HIPAA Compliant?
As more and more patients are turning to the Internet to conduct a consultation for aesthetic surgery,…
Developing Patient Connections In A Changing World
The Internet has been around for a while but many doctors still feel like it’s a new…
Get Ready To Launch!
You already have a business. Right? Your practice. But many physicians are also entrepreneurs that enjoy other…
What’s Your SAVINGS Plan?
It’s a known fact that doctors going into a new private practice often take pay cuts so…
Silicon Valley Gets Its Own Special Facelift
While all faces may have been created equally, advances in facial rejuvenation have not. Traditionally if a…