Each year aesthetic practitioners spend thousands of dollars on marketing to attract new patients. However, tracking marketing efforts is not always easy. In this interview with Miami, FL based plastic surgeon, Adam J. Rubinstein, MD, he discusses with Aesthetic Insider™ how he has built a successful plastic surgery practice in a highly competitive market, and how keeping track of […]
A pioneering integrated approach that systematically combines facial rejuvenation techniques using PDO Threads, Microcannulas for filler injection and Platelet-Rich Fibrin injected with a needle, cannula or used with a microneedling pen, has been developed by Kian Karimi, MD, FACS. Dr. Karimi, who practices at Rejuva Medical Aesthetics in Los Angeles, CA, is a double board […]
With many practices facing an average of five lawsuits in its lifetime, lawsuit prevention and protection are essential topics for every aesthetic surgeon. It is no longer a question of if, but when you will be sued. To protect against this inevitable outcome – and the loss, injury, disadvantage, or destruction associated with it – doctors must be proactive […]
Sometimes running a medical practice can feel like a game of cops and robbers. This interview with Art McOmber of Legally Mine, LLC, an asset protection company based in Orem, Utah, explains how his FBI career actually comes in handy when helping aesthetic surgeons protect their financial assets. For many, Art has been a familiar face as he […]
As more aesthetic surgeons are becoming targets for frivolous and not-so-frivolous lawsuits, the need to properly protect personal assets is gaining in acceptance and importance. To be fully protected means that everything you have worked for including the practice, your home, stock portfolio and personal belongings is sheltered, as often times a lawsuit can extend beyond the […]
THE DANGEROUS SIX How To Identify A Problem Patient Before Surgery! Identifying people with a psychological condition that might make them an unsuitable candidate for an aesthetic procedure is difficult to do, especially if the patient is hiding their condition during a consultation. Aesthetic Insider talked with licensed clinical therapist Carla Lundblade, MS, LPC, NCC, about […]
Utilizing the Power of the Media is something Angela O’Mara, President of The Professional Image, Inc., an Orange County, California based PR & Marketing Consulting firm has been doing for over 28 years. In a best-selling book she published Lights! Camera! Action! The POWER of PR, O’Mara details a step-by-step method that her agency has […]
As more and more patients are turning to the Internet to conduct a consultation for aesthetic surgery, the need for patient privacy and HIPAA compliancy has never been greater. This interview with San Francisco board-certified plastic surgeon, Dr. Scott Mosser, explains the importance of HIPAA compliancy and what steps an aesthetic practitioner can take to […]
The Internet has been around for a while but many doctors still feel like it’s a new frontier when it comes to patient communications. HIPAA laws, personal privacy and the need for on-line reputation management are important tools for consideration. This interview with Victor Gane, Ph.D. the Founder and CEO of AestheticLink, a web based integrated in-office […]
You already have a business. Right? Your practice. But many physicians are also entrepreneurs that enjoy other business pursuits outside of medicine. However, starting a business isn’t always easy. It involves extensive planning, staffing, marketing and money. Setting off on the right foot is imperative to your success. Here are four things to consider before […]