Practice Leadership

Get Noticed With TV News Style Video

Get Noticed With TV News Style Video

Websites with video are likely to gain ten times more potential patient visits than a website without video. However, when it comes to using video to attact aesthetic patients, most doctors are steered in the wrong direction. With over 20 years experience working in the media, Giles Raine, Vice President of TPI Media Group, explains in […]

Leader Worthy Traits

Leader Worthy Traits

In the book, Lessons From the Top: The Search for America’s Best Business Leaders, Howard Schultz, the CEO of Starbucks, made the following observation: As a medical doctor you really are similar to other entrepreneurs with employees and one of your primary goals should be to attract (and keep) motivated staff. So let’s explore the […]

What Do You LOVE About Being A Doctor?

What Do You LOVE About Being A Doctor?

“The satisfaction I get when I see that I’ve made a positive impact on someone’s life.” Marcel Daniels, M.D., F.A.C.S., Long Beach, CA “The chance of performing surgery to change peoples’ lives.” Brent Moelleken, M.D., F.A.C.S., Beverly Hills, CA “I love anything and everything about cosmetic surgery, talking about it, writing about it and doing […]

Recommending An Attorney To A Patient? PROTECT Yourself.

Recommending An Attorney To A Patient? PROTECT Yourself.

A patient enters your office for an examination relating to an injury. They tell you that they were involved in an accident and they describe the resulting injuries to you. At that moment, you are likely (and understandably) concerned more about the injuries and how to get the patient on the path to recovery rather […]

Why Are We Waiting?

Why Are We Waiting?

How often do you sit down in your practice waiting room or reception area, and take stock of what your patients experience each time they pay you a visit? We dare you to arrive at the office 15 minutes earlier than usual and take a moment to sit down in your reception area. Put yourself […]

The Trickle DOWN Factor

The Trickle DOWN Factor

An Imaginary Story. Or is it? The doctor arrived at his office at his habitual 8.50 a.m.  He parked his Mercedes Benz in the fire lane of the parking lot as he always did and strolled up to his office via the back stairwell.  After calmly entering the back entrance of his established medical practice, […]

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