As more and more patients are turning to the Internet to conduct a consultation for aesthetic surgery, the need for patient privacy and HIPAA compliancy has never been greater. This interview with San Francisco board-certified plastic surgeon, Dr. Scott Mosser, explains the importance of HIPAA compliancy and what steps an aesthetic practitioner can take to […]
One of the biggest buzzwords in the aesthetic industry is EHR (Electronic Health Records). With so many systems on the market, some of which were designed for large hospital-like medical institutions, many aesthetic doctors are feeling overwhelmed by the size of the systems and their cost. This interview with Dr. Michael Kluska, a cosmetic surgeon at The […]
One of the biggest challenges facing the aesthetic practitioner is how to keep up with practice marketing and find ways to integrate the many applications of internal and external marketing, along with social media outreach. Dr. Suneel Chilukuri is an internationally-recognized, board certified dermatologic surgeon who specializes in the Liquid Face Lift, a non-invasive face-lift […]
The Internet has been around for a while but many doctors still feel like it’s a new frontier when it comes to patient communications. HIPAA laws, personal privacy and the need for on-line reputation management are important tools for consideration. This interview with Victor Gane, Ph.D. the Founder and CEO of AestheticLink, a web based integrated in-office […]