Letter From The Editor

Which Shoe Are You?

On a recent shopping trip with my family I came across a fantastic window display at the Converse Store in Santa Monica, CA. Housed in 7,000-plus sq.ft., the store offers more than 200 different styles of Converse footwear, as well as apparel and accessories for men, women and children. A full selection of Chuck Taylor All Stars, One Stars and Jack Purcells, as well as a Converse Skateboarding collection and Converse by John Varvatos, is carried in-store. For those looking for a more personal shopping experience there is a Converse Customization Station where customers can screen-print various styles of footwear, apparel and accessories using over 150 unique graphics.

So, What Does The Converse Shoe Have To Do With You and Your Medical Practice?

Every time I consult with a doctor, whether they’re a plastic surgeon, an anti-aging specialist, an OB/GYN, an orthopedic surgeon, a family practitioner, the list goes on, they always say: “I’m just a doctor. I do the same surgery or medical procedure as the other doctors in my specialty.” Hmmmmm…..

When you think about it, the Converse shoe is ….. well ….. it’s a shoe! Just one shoe! One shoe that has been re-designed in hundreds of different ways. Each design is completely unique. Some styles are more in demand than others. It’s a shoe that has become a clothing line, a lifestyle, a brand, an icon even. But it’s still a shoe.

Standing there in that store a lot of words came to mind. Tradition. Brand. Comfort. Style. Competition. Individual. American. Craftsmanship. Icon. In a world where one-size-fits-all, and there are thousands of brands choices and styles of athletic footwear, Converse has remained unique and progressive.

To Own A Successful Medical Practice You Cannot Afford The Commoditization of  Medicine.

To remain competitive, you must remain unique in your approach to patient care and in how you manage your medical practice. That is why we bring you Aesthetic MD Insider. We hope to inspire you into action, and to provoke you into thinking outside of the norm. Aesthetic MD Insider is your window into a bigger world where leadership comes first.