Marketing

Is your receptionist losing you money?

Is your receptionist losing you money?

You may have a beautiful and advanced medical practice with a dedicated and highly qualified team who all want the practice to be successful, yet you have a sense that your patient volume is low. Sometimes training the most important member of the practice, your receptionist, may be the answer. In this interview with Aesthetic […]

Celebrity TV Doctor Reveals New Look After Having Facial Plastic Surgery Procedure

Celebrity TV Doctor Reveals New Look After Having Facial Plastic Surgery Procedure

Hollywood entertainment and medical doctors often use the fascinating dynamic of popular TV shows to explain and demonstrate new medical procedures and technologies.  It is rare, however, that an internationally known TV doctor will reveal their private, cosmetic surgery journey to a TV audience.  In this extraordinary and exclusive interview with Aesthetic Insider™, nationally recognized cast […]

Why Hollywood Loves Dr. Kian Karimi

Why Hollywood Loves Dr. Kian Karimi

Kian Karimi, MD, FACS, of Rejuva Medical Aesthetics in Los Angeles, CA is a double board certified facial plastic/head and neck surgeon with an impressive record of academic and scientific achievement. Since Dr. Karimi decided to make Los Angeles his home, he has not only become a familiar face teaching and speaking at a broad variety […]

Top 5 Best Characteristics Of A Successful Aesthetic Surgeon

Top 5 Best Characteristics Of A Successful Aesthetic Surgeon

Do you Have The Top 5 Best Characteristics Of A Successful Aesthetic Surgeon? Recently Aesthetic Insider™ surveyed nurses working with successful high profile aesthetic practices for their opinion of what characteristics most benefit a successful aesthetic surgeon. Here are the results! Stay Human Aesthetic medicine is highly competitive. Not only academically, but also in the […]

Can This PR Book Help You Get On TV? Yes!

Can This PR Book Help You Get On TV? Yes!

Utilizing the Power of the Media is something Angela O’Mara, President of The Professional Image, Inc., an Orange County, California based PR & Marketing Consulting firm has been doing for over 28 years. In a best-selling book she published Lights! Camera! Action! The POWER of PR, O’Mara details a step-by-step method that her agency has […]

Use and Misuse of Email Marketing

Use and Misuse of Email Marketing

With a new year looming ahead many readers are asking for tips on how best to communicate with patients, as well as ideas on how to market their aesthetic practice. This article on Use and Misuse of Email Marketing by Jen Park is a must read! EMAIL’S GOLDEN OPPORTUNITY Once a web site visitor, caller […]

Integrated Practice Marketing and Patient Relation Techniques

Integrated Practice Marketing and Patient Relation Techniques

One of the biggest challenges facing the aesthetic practitioner is how to keep up with practice marketing and find ways to integrate the many applications of internal and external marketing, along with social media outreach. Dr. Suneel Chilukuri is an internationally-recognized, board certified dermatologic surgeon who specializes in the Liquid Face Lift, a non-invasive face-lift […]

Carry YOUR Practice In Your Pocket!

Carry YOUR Practice In Your Pocket!

Although a relative newcomer to the aesthetic industry, AestheticLink, a cloud-based integrated patient engagement and practice management technology, is taking the aesthetic industry by storm. Victor Gane, Ph.D., and his Silicon Valley-based team have been working with many well-respected aesthetic physicians and leading practices to develop this industry-changing technology. AestheticLink has not only changed how patients and […]

Is Your Receptionist Losing You Money?

Is Your Receptionist Losing You Money?

No matter how much money, time and effort you spend on marketing your medical practice it will all be for nothing if each new patient caller reaches voice mail, gets lost in a dizzying array of options, gets hung up on, or, EVEN WORSE, gets stuck on a call with someone who does not know […]

Is Social Networking For YOU?

Is Social Networking For YOU?

To NETWORK Or Not? Deciding where to spend time on social media networks leaves many of us perplexed. According to the Pew Research Center, three out of four Internet users are on social media. Their site preferences, however, are split. Perhaps these statistics will help you decide where to best place your efforts. 1. 71% […]