Marketing

Is Social Networking For YOU?

Is Social Networking For YOU?

To NETWORK Or Not? Deciding where to spend time on social media networks leaves many of us perplexed. According to the Pew Research Center, three out of four Internet users are on social media. Their site preferences, however, are split. Perhaps these statistics will help you decide where to best place your efforts. 1. 71% […]

Red Carpet Retail

Red Carpet Retail

While on-line shopping and on-line consultations are at an all-time high, let’s not forget that the real way that doctors treat patients is in person at their brick-and-mortar medical offices. Traditional retail businesses such as Macy’s and JC Penny, while continuing to see their on-line sales increase, understand the need for continuous branding in the […]

How To Build A World Class Aesthetic Practice

How To Build A World Class Aesthetic Practice

As President of The Professional Image, Inc. and Editor of this magazine, I have had the privilege to work with many medical industry leaders who have over time developed a World Class practice. Being World Class does not mean being known the world over. It means bringing a quality and value to your practice, your […]

Who Are The Power Publicists?

Who Are The Power Publicists?

OK. So we’re biased. Aesthetic Insider awards Angela O’Mara and the team at The Professional Image, Inc. with the BEST medical publicist’s award. Here are the reasons we vote her agency and the TPI team as TOP POWER PUBLICISTS! In 1988, TPI was the First PR Agency to meet with Women’s Magazines editors and New […]

Ready For Your CLOSE UP?

Ready For Your CLOSE UP?

Can Video Create A PERSONAL WEB CONNECTION? By now, we all know that every practice and business should have a web presence. But if you haven’t upgraded your site to include video or social media, you may be limiting your practice and excluding prospective valuable patients. The internet is now our main tool for researching everything. When […]

When TV Gets Good

When TV Gets Good

Let’s Hear It From Giles Raine “AMERICA’S FAVORITE PUBLICIST”. As a publicist, I frequently watch TV shows or read news stories that have only happened because I was the person who connected the production company, producer or journalist with an expert who had a story to tell. Helping our clients become influential news and opinion […]

Small Practice + Small Marketing = Really Big Losses

Small Practice + Small Marketing = Really Big Losses

Many doctors have a problem with marketing. Not because they don’t understand it, because many of them do.  It’s not because they are afraid of trying new things or stepping outside of their comfort zone. It’s also not because they are unwilling to invest time or spend money, we know you do. It’s also not […]

NO FINGERPRINT IS THE SAME

NO FINGERPRINT IS THE SAME

You’ve heard all the clichés about individuality. You know, things like “you’re one of a kind”, or “one in a million”, “cream of the crop”, you get our drift.  True as those clichés might be, many doctors don’t see themselves as individuals. They see themselves as part of a specialty within the medical field. They […]

Why Are We Waiting?

Why Are We Waiting?

How often do you sit down in your practice waiting room or reception area, and take stock of what your patients experience each time they pay you a visit? We dare you to arrive at the office 15 minutes earlier than usual and take a moment to sit down in your reception area. Put yourself […]