Money

Protect Yourself From The Dangers of Lawsuits

Protect Yourself From The Dangers of Lawsuits

With many practices facing an average of five lawsuits in its lifetime, lawsuit prevention and protection are essential topics for every aesthetic surgeon. It is no longer a question of if, but when you will be sued. To protect against this inevitable outcome – and the loss, injury, disadvantage, or destruction associated with it – doctors must be proactive […]

Can An FBI Special Agent Help Protect A Doctor’s Financial Assets?

Can An FBI Special Agent Help Protect A Doctor’s Financial Assets?

Sometimes running a medical practice can feel like a game of cops and robbers. This interview with Art McOmber of Legally Mine, LLC, an asset protection company based in Orem, Utah, explains how his FBI career actually comes in handy when helping aesthetic surgeons protect their financial assets. For many, Art has been a familiar face as he […]

Being Sued Beyond Surgery?

Being Sued Beyond Surgery?

As more aesthetic surgeons are becoming targets for frivolous and not-so-frivolous lawsuits, the need to properly protect personal assets is gaining in acceptance and importance. To be fully protected means that everything you have worked for including the practice, your home, stock portfolio and personal belongings is sheltered, as often times a lawsuit can extend beyond the […]

How To Identify A Problem Patient Before Surgery

How To Identify A Problem Patient Before Surgery

THE DANGEROUS SIX How To Identify A Problem Patient Before Surgery! Identifying people with a psychological condition that might make them an unsuitable candidate for an aesthetic procedure is difficult to do, especially if the patient is hiding their condition during a consultation. Aesthetic Insider talked with licensed clinical therapist Carla Lundblade, MS, LPC, NCC, about […]

Can This PR Book Help You Get On TV? Yes!

Can This PR Book Help You Get On TV? Yes!

Utilizing the Power of the Media is something Angela O’Mara, President of The Professional Image, Inc., an Orange County, California based PR & Marketing Consulting firm has been doing for over 28 years. In a best-selling book she published Lights! Camera! Action! The POWER of PR, O’Mara details a step-by-step method that her agency has […]

Is Your Online Patient Interaction HIPAA Compliant?

Is Your Online Patient Interaction HIPAA Compliant?

As more and more patients are turning to the Internet to conduct a consultation for aesthetic surgery, the need for patient privacy and HIPAA compliancy has never been greater. This interview with San Francisco board-certified plastic surgeon, Dr. Scott Mosser, explains the importance of HIPAA compliancy and what steps an aesthetic practitioner can take to […]

Developing Patient Connections In A Changing World

Developing Patient Connections In A Changing World

The Internet has been around for a while but many doctors still feel like it’s a new frontier when it comes to patient communications. HIPAA laws, personal privacy and the need for on-line reputation management are important tools for consideration. This interview with Victor Gane, Ph.D. the Founder and CEO of AestheticLink, a web based integrated in-office […]

Get Ready To Launch!

Get Ready To Launch!

You already have a business. Right? Your practice. But many physicians are also entrepreneurs that enjoy other business pursuits outside of medicine. However, starting a business isn’t always easy. It involves extensive planning, staffing, marketing and money. Setting off on the right foot is imperative to your success.  Here are four things to consider before […]

What’s Your SAVINGS Plan?

What’s Your SAVINGS Plan?

It’s a known fact that doctors going into a new private practice often take pay cuts so that they can use every available penny to build the practice. However, having a financial cushion that covers a few months of personal living expenses is essential. If funds are low, having that savings fund will allow you […]

Silicon Valley Gets Its Own Special Facelift

Silicon Valley Gets Its Own Special Facelift

While all faces may have been created equally, advances in facial rejuvenation have not. Traditionally if a person was attempting to reverse facial aging through surgery, an invasive facelift procedure requiring anesthesia and a hospital stay would be the norm. With the advent of fillers and neurotoxins, non-invasive facelifts also became popular and were hyped […]