medical practice

Ready For Your CLOSE UP?

Ready For Your CLOSE UP?

Can Video Create A PERSONAL WEB CONNECTION? By now, we all know that every practice and business should have a web presence. But if you haven’t upgraded your site to include video or social media, you may be limiting your practice and excluding prospective valuable patients. The internet is now our main tool for researching everything. When […]

Get Noticed With TV News Style Video

Get Noticed With TV News Style Video

Websites with video are likely to gain ten times more potential patient visits than a website without video. However, when it comes to using video to attact aesthetic patients, most doctors are steered in the wrong direction. With over 20 years experience working in the media, Giles Raine, Vice President of TPI Media Group, explains in […]

Leader Worthy Traits

Leader Worthy Traits

In the book, Lessons From the Top: The Search for America’s Best Business Leaders, Howard Schultz, the CEO of Starbucks, made the following observation: As a medical doctor you really are similar to other entrepreneurs with employees and one of your primary goals should be to attract (and keep) motivated staff. So let’s explore the […]

Recommending An Attorney To A Patient? PROTECT Yourself.

Recommending An Attorney To A Patient? PROTECT Yourself.

A patient enters your office for an examination relating to an injury. They tell you that they were involved in an accident and they describe the resulting injuries to you. At that moment, you are likely (and understandably) concerned more about the injuries and how to get the patient on the path to recovery rather […]

The Trickle DOWN Factor

The Trickle DOWN Factor

An Imaginary Story. Or is it? The doctor arrived at his office at his habitual 8.50 a.m.  He parked his Mercedes Benz in the fire lane of the parking lot as he always did and strolled up to his office via the back stairwell.  After calmly entering the back entrance of his established medical practice, […]