practice marketing

Can This PR Book Help You Get On TV? Yes!

Can This PR Book Help You Get On TV? Yes!

Utilizing the Power of the Media is something Angela O’Mara, President of The Professional Image, Inc., an Orange County, California based PR & Marketing Consulting firm has been doing for over 28 years. In a best-selling book she published Lights! Camera! Action! The POWER of PR, O’Mara details a step-by-step method that her agency has […]

Use and Misuse of Email Marketing

Use and Misuse of Email Marketing

With a new year looming ahead many readers are asking for tips on how best to communicate with patients, as well as ideas on how to market their aesthetic practice. This article on Use and Misuse of Email Marketing by Jen Park is a must read! EMAIL’S GOLDEN OPPORTUNITY Once a web site visitor, caller […]

Integrated Practice Marketing and Patient Relation Techniques

Integrated Practice Marketing and Patient Relation Techniques

One of the biggest challenges facing the aesthetic practitioner is how to keep up with practice marketing and find ways to integrate the many applications of internal and external marketing, along with social media outreach. Dr. Suneel Chilukuri is an internationally-recognized, board certified dermatologic surgeon who specializes in the Liquid Face Lift, a non-invasive face-lift […]

Small Practice + Small Marketing = Really Big Losses

Small Practice + Small Marketing = Really Big Losses

Many doctors have a problem with marketing. Not because they don’t understand it, because many of them do.  It’s not because they are afraid of trying new things or stepping outside of their comfort zone. It’s also not because they are unwilling to invest time or spend money, we know you do. It’s also not […]