Why Are We Waiting?

How often do you sit down in your practice waiting room or reception area, and take stock of what your patients experience each time they pay you a visit? We dare you to arrive at the office 15 minutes earlier than usual and take a moment to sit down in your reception area. Put yourself in the shoes of a patient. What does your reception area say about YOU? Does it showcase your academic background, your surgical skills and medical talent? Remember you only have one chance to make a FIRST impression.

• What do you see?
• How comfortable is the environment?
• Is it clean?
• Are there educational materials about you?
• Does it project first-class service and medical expertise?
• Is there video streaming your messages? Or the services you provide?
• Ask yourself: “If I was a patient, is this the kind of place where I would want and choose to spend MY money?”

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