Letter From The Editor

Some years ago at the now closed Converse Store in Santa Monica, CA,  I came across a fantastic window display at the 7,000-plus sq.ft., store displaying more than 200 different styles of Converse footwear, as well as apparel and accessories for men, women and children. A full selection of Chuck Taylor All Stars, One Stars and Jack Purcells, as well as a Converse Skateboarding collection and Converse by John Varvatos. Inside the store for those looking for a more personal shopping experience there was a Converse Customization Station where customers could screen-print various styles of footwear, apparel and accessories using over 150 unique graphics.

So, What Does The Converse Shoe Have To Do With You and Your Medical Practice?

Every time I consult with a doctor, whether they’re a plastic surgeon, an anti-aging specialist, an OB/GYN, an orthopedic surgeon, a family practitioner, the list goes on, they always say: “I’m just a doctor. I do the same surgery or medical procedure as the other doctors in my specialty.” Hmmmmm…..

When you think about it, the Converse shoe is ….. well ….. it’s a shoe! Just one shoe! One shoe that has been re-designed in hundreds of different ways. Each design is completely unique. Some styles are more in demand than others. It’s a shoe that has become a clothing line, a lifestyle, a brand, an icon even. But it’s still a shoe.

Standing there in that store a lot of words came to mind. Tradition. Brand. Comfort. Style. Competition. Individual. American. Craftsmanship. Icon. In a world where one-size-fits-all, and there are thousands of brands choices and styles of athletic footwear, Converse has remained unique and progressive.

To Own A Successful Medical Practice You Cannot Afford The Commoditization of  Medicine.

To remain competitive, you must remain unique in your approach to patient care and in how you manage your medical practice. That is why we bring you Aesthetic Insider™. We hope to inspire you into action, and to provoke you into thinking outside of the norm. Aesthetic Insider™ is your window into a bigger world where leadership comes first.

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